CUSTOM wordpress WEB DESIGN

I specialize in crafting refined websites for individuals and small businesses with extreme delicacy, elegance and simplicity.

No generic templates. No shortcuts. Every website should be unique — just like your brand. Your online presence deserves a strategic, tailor-made design that sets you apart.

I specialize in Kadence web design but also build websites with Elementor and Gutenberg, helping business owners, bloggers, and entrepreneurs create unique WordPress sites that support their growth.

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Kadence Expert mentioned in the official site

Simple, elegant and custom designs at the same time.

A deep focus on branding, typography & color harmony

100+ websites built from scratch (Elementor & Gutenberg)

Minimalist & Elegant custom web design

Packages & Prices

The following packages and prices apply to both custom website design from zero using any theme or Kadence, as well as theme migrations (including Flotheme) and redesigns of existing websites. For more information on Kadence-themed designs, click here.

As a returning client of Her creative details who has previously purchased a custom web design package, you are eligible for a 20% discount on any of the following three packages. To claim your discount, please select the “Old Client” option in the initial submission form. Please note, this discount does not apply to individual product purchases from the shop.

Check my availability
Starter

The Essential Package

Total investment: €750

* Any add-ons are not included in the above price.
The perfect solution for those who want a basic, stylish showcase site as a digital business card.
  • Estimated delivery: 1 to 4 business weeks (may increase with add-ons).
  • Payment method: You can choose between a one-time payment at checkout or split the cost into two equal installments: the first at checkout and the second exactly 4 weeks later.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.
  • Builder: You can choose a builder between Kadence Blocks, Elementor or native Gutenberg Blocks. Any extra licenses for these tools are not included. Read the FAQs below for more info. *

With this package:

  • Initial Website Design Questionnaire
  • Up to 5 custom-designed pages (Home, About, Services, Contact, Portfolio)
  • Blog setup and basic configuration
  • Incorporation of your Branding elements
  • Content Upload
  • Basic SEO
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • No e-commerce or course platform options
  • No newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included.
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)

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Best selling

The Startup Package

Total investment: €1.450

* Any add-ons are not included in the above price.
The perfect solution for entrepreneurs who are starting a small business and need a polished website.
  • Estimated delivery: 1 to 4 business weeks (may increase with add-ons).
  • Payment method: You can choose between a one-time payment at checkout or split the cost into two equal installments: the first at checkout and the second exactly 4 weeks later.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.
  • Builder: You can choose a builder between Kadence Blocks, Elementor or native Gutenberg Blocks. Any extra licenses for these tools are not included. Read the FAQs below for more info. *

With this package:

  • Initial Website Design Questionnaire
  • Up to 12 custom-designed pages
  • Blog setup and basic configuration
  • E-commerce setup or Course platform integration (for stores, setup of shop pages and upload of up to 10 products)
  • Incorporation of your Branding elements
  • Content Upload
  • Basic SEO
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
  • Access to my list of trusted web developers
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • No newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included.
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)

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Advanced

The Premium Package

Total investment: €5.100

* Any add-ons are not included in the above price.
The perfect solution for entrepreneurs who already run a medium-large business.
  • Estimated delivery: 1 to 7 business weeks (may increase with add-ons).
  • Payment method: You can choose between a one-time payment at checkout or split the cost into two equal installments: the first at checkout and the second exactly 4 weeks later.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.
  • Builder: You can choose a builder between Kadence Blocks, Elementor or native Gutenberg Blocks. Any extra licenses for these tools are not included. Read the FAQs below for more info. *

With this package:

  • Initial Website Design Questionnaire
  • Up to 30 custom-designed pages
  • Blog setup and basic configuration
  • E-commerce setup or Course platform integration (for stores, setup of shop pages and upload of up to 20 products)
  • Incorporation of your Branding elements
  • Content Upload
  • Basic SEO
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 4 Revision Rounds (you get 3 edits per review, totaling 12 edits)
  • Access to my list of trusted web developers
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • No newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included.
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)

inquire now
for all custom design packages

My process to design your website

read FAQs

Step one

Request Form Submission

Begin by filling out the request form to provide details about your website project. This helps me understand your needs and vision.

Step two

Place your order after booking your spot

Select the month you’d like to start our collaboration and check availability to book your spot in my calendar. Two weeks before the start date, you’ll receive an email to confirm when the design service can be purchased. Before purchasing, fill out and sign the contract outlining our collaboration terms. During checkout, choose either a one-time payment or two equal installments. Complete the order of your service design on the Her creative details website.

Step three

Website Design Questionnaire

After payment, you’ll receive a Questionnaire link to help me understand how you would like your website and what direction and choices to take for its creation. This is an essential step. The Questionnaire must be fully completed and covers details like preferred builders, inspiration sites, license needs, and desired emotions for your website. No technical skills are needed — just be honest.

Step four

Project Management on Asana

You will receive access to Asana, where you can track the progress of your website. Through this platform, you can register, submit your branding elements and website content, request the included revisions, tasks and send instant messages for seamless communication. By clicking here, you can find my documentation with all the steps to follow your project from Asana.

Step five

Final Delivery via Google Drive

Once the design is complete, you will receive a message in your Asana project with a private Google Drive link to access your final deliverable files.

Requirements

Your website must be created with a top level domain (eg www.mywebsite.com/org/it etc) and not with a second level domain (eg www.mywebsite.wordpress.com). No matter the type of hosting plan, the second fundamental requirement is WordPress.org. 

If your site requires additional licenses (e.g., for premium themes or plugins), please provide valid license keys. If these have already been manually entered on your site, I can confirm them. Otherwise, I will assist in adding them.

Please register from here for the Asana portal, where we will manage the project. At the end of the purchase process or in the immediate hours, you will receive an email invitation to collaborate and track progress directly in your Asana account. By clicking here, you can find my documentation with all the steps to follow your project from Asana.

Before the design process begins, please ensure you have a complete backup of your website. This is a crucial step to safeguard your existing content and settings, providing peace of mind throughout the design process.

Provide your hosting details or invite me as a collaborator. This can be done by sharing access credentials or sending an invitation through your hosting provider. This information is needed to begin work on your site and ensure everything runs smoothly.

Add-ons

* These add-ons are not included in any web design package but can be added at checkout with a single installment payment at the end of your service purchase process or in the future through a new purchasing process.

Want a website in more than one language? No problem! You can add a second language design to your site, choosing from English, Italian, Spanish, French, or German.
Important: This addon does not include the purchase of translation plugin licenses like WPML. You must purchase and activate the plugin yourself. If you have trouble activating it, let me know via email or in the initial survey, and I will activate it for you.
Design for a third language is not included, but can be added for an additional €250. Simply add the multilingual addon again, and the quantity will be set to +2, including the second and third language designs.

If you’ve exceeded the number of revisions included in your website design package and need more changes, this add-on provides you with two additional Revision Rounds (so a maximum of 6 edits available).

Need more pages than those included in your website design package? This add-on gives you the design for five additional pages to add to your site.

Enhance the effectiveness of your website’s messaging with a small adjustment to your text, making it more suitable for call-to-action sections. This service will help ensure that your content aligns with the overall goals of your site.
Please note, while I can assist with improving the clarity and focus of your text, I am not an SEO expert. For more information, I recommend reading the FAQ in the next section regarding SEO expertise and disclaimers.

portfolio

Projects

Portfolio

my favourite website features

Why should I choose you for my website design?

01. Simplicity and elegance

These are the values ​​that all my designs are based on and that I specialize in. If they match yours, then you are in the right place.

02. Responsive design and strategic sections

All my designs are Responsive and are built in such a way that your visitors see the main information before the secondary ones: call to actions, 3 good reasons to work with me etc, are just an example of sections that I create.

03. I Listen to your needs

I know what it means to create everything from scratch on your own and for this reason I want to help you realize your project. I listen to you carefully when you tell me what project you had in mind and I will work hard to ensure that my work lives up to your dreams.

04. I’M A REAL PERSON

It may seem trivial to you but I often get asked this question. So I’ll answer you straight away: I’m a real person, with empathy and sensitivity and I’m not a fake. Everything you see on this site is real and is the result of hours of hard work. I love simplicity. In my opinion it is the most powerful design tool in the world.

Main FAQs

General Questions

For all web design packages listed on this page, our refund policy is as follows: you are eligible for a refund of half of the total amount. This applies whether you paid in one full payment or in two equal installments.

Example:
If the total cost of your package is $1,000, you can receive a refund of up to $500, regardless of whether you paid the full amount upfront or split the payment into two $500 installments.

The only possible condition for a full refund:
The only and exclusive condition for which a full refund of a service is possible occurs in the event thatA developer or hosting provider provides written proof of technical issues that prevent our Her creative details team from accessing or creating your website, installing a theme, or when there are serious technical problems attributable to our design services or WordPress themes.


For orders of the Her creative details theme installation service: in the event that you order the installation service of one of our WordPress themes and there are the technical problems listed above, you will receive a full refund ONLY AND EXCLUSIVELY for the theme installation service and not also a refund for the theme itself.


Please note, otherwise a full refund is not possible for any of our packages, as these are digital services. The design process requires significant time and effort, and we dedicate many hours to creating your unique website. We kindly ask you not to insist on a full refund, as it is never offered under our Policy. Read our Terms and Conditions and Privacy Policy.

Yes, you should have a registered domain and hosting plan in place. If you need assistance, I can help guide you in selecting the right options.

Premium licenses, like Kadence Pro, are not included because to be compliant with the law, they must be purchased directly from the site owner. This ensures you have full control over your licenses, updates, and support from the provider.

A revision is a round of changes or small adjustments to your website design based on your feedback. The number of revisions included in each web design package varies, and you can find the exact number specified at the beginning of each package description on this page.
Please note that a revision does not mean a complete redesign of the website. It includes a set of up to 3 edits per revision. If your requests exceed this or become unlimited, additional charges may apply.
If you need more revisions beyond what’s included in your package, you can purchase an add-on for 2 additional revisions. This can be bought either at the end of the purchase process or at any time in the future. Large or unlimited requests for changes will not be covered within the revision process.
In the collaboration contract that you must complete before purchasing, it’s specified that the designer is not obligated to perform an excessive number of revisions or edits if it exceeds the reasonable scope of the project or the maximum request load.

If you have just purchased the domain and your site is empty, I will work directly on it to build your website from scratch.
In the case of redesigning an existing and started site, I will create a staging copy of your site and do my design inside this copy. Once the design process is completed and the payment is settled, I will transfer your new design from the staging copy of your site to your current website.

Absolutely not. Your website design will reflect your brand’s identity and preferences, ensuring the right aesthetic and tone. You decide which colors are best suited to your needs, I can only advise you.

You can choose to pay either in one full payment at the start of the design process or in two equal installments spaced 3 weeks apart.
The default currency for payments is euros, but you can still proceed with the purchase as the system will automatically convert the amount to dollars at checkout.

We will collaborate via email or, in the event of mailbox malfunctions, you can write to me privately here on messenger. No calls and videocalls please. I’ll reply your message as soon as possible. I am full of requests within my website and I am not interested in full time collaborations. I live in Italy but work remotely all over the world with international clients, so don’t worry.

I do not offer video calls. All tasks, requests, and project communication are handled efficiently within the Asana platform.

I create monolingual websites exclusively in one of the following languages: English, Italian, Spanish, French, or German.
For bilingual websites, you can choose a second language from the ones listed above. Please specify the language you would like your website in during the purchasing process and in the initial questionnaire.
Please refrain from requesting designs in languages not mentioned. Thank you for your understanding.

Absolutely not! I will not remove any plugins you installed without your permission. Don’t worry.

Absolutely not, you don’t need the Pro version of Kadence – I build my designs with the free version of Kadence as well.
However, for a more professional look with additional and necessary features (such as newsletter integration, advanced headers and footers) I strongly recommend you to purchase a Kadence Bundle or additional Kadence plugins from here (affiliate link).
I will then install it properly and use it for your design.
Please note: I cannot purchase a Kadence product for you because by law, the client must purchase an additional license. Such licenses are not included in my design services.

Absolutely not. As I have specified several times on all the pages of my website, I am not a web developer, therefore I do not have in-depth coding skills and I cannot solve advanced problems if necessary.
I’m a web designer but I know what I’m doing. I create websites only with widely used builders such as Elementor, Crocoblock or Gutenberg and I cannot develop custom code only through code.
I’m honest and I wanted to point it out.
However, I create websites like 90% of the people out there: I use serious and reliable builders, so you have nothing to fear. I have built hundreds of websites.

No, sorry. Shop coupons are valid only and exclusively for the shop products.

No. The design process is managed directly in the chosen website builder without separate PSD or PDF drafts.

Absolutely not! You are free to order a website design service if you already have your branding elements.

I specialize in projects for small to medium-sized entrepreneurs. However, you’re welcome to share your proposal, and I will evaluate if it aligns with my expertise and workflow.

I build websites exclusively in WordPress.org.
Depending on the type of project, I sometimes accept to build small ecommerce in Shopify, but it depends on the features of the project. Contact me by email to explain the details of your project.
I currently don’t build sites on other platforms like Wix, Showit, Figma, Shopify or Squarespace.

You can contact me directly on Asana if we have already started the design process for your site there. Alternatively, you can also contact me directly by private message here on Facebook Messenger and we will work out a secondary temporary way to communicate in case your site goes down.

Your hosting and website login information will only be used to complete the necessary tasks for setting up and customizing your website. I take your privacy and security very seriously. Rest assured, your details will be kept strictly confidential and will never be shared with any third parties. Once the project is completed, your login information will be securely stored or deleted upon your request. Read my Privacy Policy for more info.

Yes, unless you order the Text Optimization for Call-to-Actions add-on.

No, with the Text Optimization for Call-to-Actions add-on, I will rewrite the text on your website to make it more effective for conversions. However, I am not an SEO expert, and I will not perform full keyword analysis or rewrite all your content from scratch. My goal is to help improve your calls-to-action, but I am honest about my expertise.

Kadence Blocks are an enhanced set of tools designed to offer a more intuitive and flexible design experience, especially for those who are not yet familiar with Gutenberg’s native blocks. If you’re looking for an easier and more user-friendly way to build your pages, Kadence Blocks is a great choice.
On the other hand, native Gutenberg blocks come built-in with WordPress and do not require additional plugins for basic page construction. However, for more advanced features like accordions, custom tabs, or contact forms, additional plugins may be needed.
If you prefer a smoother, more streamlined design process, I recommend choosing Kadence Blocks.

No, whether it’s a website built from scratch or installing one of our themes, you don’t need to open a ticket directly from there. Your design process will happen exclusively on Asana.

Kadence or flotheme migration

You can fill out the form by clicking here and I will contact you as soon as possible.

No, Kadence Pro is not required for Kadence website design services, but it can offer additional customization options and features for your site. While it is optional, for more customization and control over the design, I recommend purchasing Kadence Pro from here (affiliate link).

Which design in the world is 100% the same as another? While Kadence offers powerful customization options, an exact replication may not always be possible due to differences in theme structures. However, the design will be closely matched, and improvements in speed and flexibility can be expected. I will do my best to make you satisfied with the result.

I will make sure that your blog structure and the most important individual posts are exactly configured with Kadence. The rest of the posts you can manually configure with Kadence, it’s really easy.

You can choose which option is best for you. Both are possible with every design package.

Every effort is made to maintain your existing SEO settings, including URLs, metadata, and alt text. However, it’s always recommended to monitor rankings after migration and update any necessary settings for optimization.

Flothemes uses proprietary blocks that won’t transfer directly to Kadence. Where possible, similar layouts will be recreated using Kadence Blocks ecosystem to ensure a seamless transition.

Kadence is known for its lightweight and performance-focused design. Most websites experience improved speed and better responsiveness after migrating from Flothemes.

The timeline depends on the complexity of your website, but delivery times are expressly indicated in the individual packages on this page.

If you’re using premium Flothemes plugins, they won’t work with Kadence. You may need to purchase Kadence Pro or other compatible plugins for similar functionality.

Yes! Post-migration support is included to ensure everything functions smoothly. You’ll receive guidance on using Kadence and making minor adjustments if needed. Compatibly with the number of revisions expressly indicated in each package.

Still doubts?

Feel free to contact me via email for a pre-sale question or for a clarification according to the appropriate form below.

Inquire now