about
Hey, I’m Roberta, web designer freelance, creative mind, and human behind Her creative details – an online design studio and shop specializing in web design, helping creative entrepreneurs find simple, minimalist, and elegant designs that suit them best.
100+
Websites built with WordPress for small businesses
50+
Creative entrepreneurs helped elevate their online presence
/ Behind the studio
This is a small online design studio (and shop!) I founded in 2019 to help creative entrepreneurs like you build a digital presence that feels as effortless and intentional as you are.
Her creative details is rooted in minimalism, simplicity, and quiet elegance. I craft websites and branding for bloggers, creatives, and business owners who are just starting out or reinventing their brand — often with no clue where to begin (don’t worry, I’ve been there too).
I specialize in custom WordPress and Shopify design, minimalist brand identities, and digital illustrations that bring a touch of calm to the often chaotic online world. Whether you need a refined website or a full brand refresh, my goal is to create something that truly reflects your story — without the overwhelm.
What makes this studio different? I started everything from scratch. No tech background, no team of developers — just a deep love for clean design and a real understanding of what it’s like to build a brand from zero. So yes, I really get it when you feel stuck, unsure, or lost in a sea of templates. And I’m here to make it simpler.
Let’s build something beautiful together — gently, intentionally, and with a lot of heart.
Nominations & Awards
Best logo design for the project Quiet Chic Clothing
Design Rush – 2024
behind my work
Transparency first, design second.
For me, honesty and transparency come first, even before my design work. That’s why I want to show you how I work and what my favorite tools and methods are to make all my designs, including yours.
I believe in being real with you. I hope you appreciate it.
wordpress parent themes
Kadence, Hello, Astra, Twenty Twenty-Five.
WordPress builder
Kadence Blocks, Gutenberg native blocks, Elementor.
branding design tools
Affinity Designer, Adobe Photoshop, Canva.
values
Simplicity, cleanliness, elegance, refinement.
Explore my range of clean, minimalist design solutions.
WordPress Website Design
Website Design Evaluation
Theme Installation
Branding Design
Custom Digital Illustration
Real words from real clients.
I was nervous at first, but the whole experience turned out to be completely stress-free. Roberta is patient, attentive, and clearly understands how therapists work. My clients often tell me how easy and calming it is to navigate my site.
Finally, a website that really feels like my own. The process was so easy, and the result exceeded all my expectations. Clean, professional, and warm — exactly what I needed. I’m constantly showing it off to friends and colleagues.
I worried that my website wouldn’t reflect who I am or how I work with clients. But Roberta made it effortless. The design is minimalist, inviting, and professional, yet personal. I feel proud sharing it, and my clients love it too!
behind my child themes
Kadence Child Themes designed to make your site shine
My Kadence Child Themes are built to do the heavy lifting — so you can skip the stress and get straight to looking amazing online. Your site deserves to shine (and no, you don’t need to be a developer to make it happen).