affordable website design for small business

I offer a lightweight Kadence website refresh for entrepreneurs and small businesses who want to keep their current design but bring it back to life, making it look cleaner, more cohesive, elegant, and professional without a full redesign.

Website Personal illus copia scaled | Her creative details

Behind your website’s refresh

Hi, I’m Roberta! I’ve been a web designer since 2019, passionate about creating minimalist and elegant websites,
something you’ve probably noticed from my story. I wanted to share my approach so we can work together in a
calm, thoughtful, and stress-free way.

Drop a Line Reserve your spot

Package details

Kadence Refresh Kit Package

Total investment: €350

* None of these add-ons are included in the above price.

The perfect solution for those who want to refresh their existing Kadence website without changing the theme or committing to a full redesign, with thoughtful refinements that enhance clarity, cohesion, and elegance while preserving the current structure and style.

Estimated delivery: 4 to 15 business days (may increase with add-ons).
Payment method: One-time upfront payment at checkout.
Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

Initial Mini Web Design Questionnaire
Fixing spacing and layout balance: adjusting margins and padding so everything looks tidy and aligned.
Improving colors and contrast: enhancing readability and, if needed, making a light refresh of your existing color palette to improve harmony and accessibility (without changing your brand identity).
Typography consistency: using uniform fonts and sizes across the site.
Buttons and links update: refining their appearance for a clean, modern look.
Homepage fine-tuning: improving flow and spacing without redesigning it.
Header & footer refresh: cleaning up alignment, spacing, and readability.
Responsive check: ensuring the site looks and works properly on desktop, tablet, and mobile.
Accessibility essential review: verifying that main text, colors, and elements are clear and easy to interact with.
Blog Archive layout Refresh
Contact form refresh: cleaning up spacing, alignment, and readability for a clear, consistent, and professional look.
Newsletter module refresh
Monolingual website
1 Revision Round (you can request up to 3 edits per review round)
Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
Built for Kadence users: this service is designed only for websites built with Kadence Blocks in the Gutenberg editor (not Elementor).

Full page or template redesigns
Custom development or code-heavy adjustments
No e-commerce or course platform options
Rebranding, new color palette, or logo creation
Content rewriting or image sourcing
Migration from another theme or platform to Kadence, or from Kadence to another theme
I don’t use my Her creative details Kadence Child Theme
No bug fixes, errors, web development, or implementation of additional features
All elements not included in the various complete website redesign service packages
Theme and plugin maintenance not included (neither post-launch nor one year after launch)
No AI image or video creation included.

Tailored for Kadence lovers

Perfect for those who already use Kadence and want to keep their theme.

Refine, don’t redesign

Polish your current layout for a cleaner, more balanced, and professional look.

Faster and lighter process

Enjoy a fresh, cohesive design in just a few days — without rebuilding your site.

the process

My process to refresh your Kadence website

Learn more about my method

Step one
Say hello and book in

Start with a quick email if you’d like to connect first — or go ahead and book your spot right away using the links on this page. Booking is required as I only take on two projects per month, so be sure to grab your slot early.
Step two
Reserve your spot

Once your date is confirmed, you’ll receive a link to place your order and officially lock in your project. This helps keep everything on track and ensures we’re all set to begin. After booking, you’ll be able to purchase your chosen service directly through the Her creative details website. This confirms your place and gets everything officially started.
Step three
Complete the Questionnaire

You’ll receive a Website Design Questionnaire Google link to help me understand your brand, goals, and style. It’s simple but essential — your answers guide the entire refresh process.
Step four
Project Management on Asana & Final Delivery via Google Drive

We’ll use Asana to manage your project smoothly. You’ll get your own private space to track progress, share feedback, and stay in the loop from start to finish. By clicking here, you can find my documentation with all the steps to follow your project from Asana.
Once the design is complete, you will receive a message in your Asana project with a private Google Drive link to access your final deliverable files.

Full name

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Email Address

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Website URL

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Design Service Package

Please specify the design service package you’re interested in (e.g., full branding package, color palette or logo only, Website Essentials Package, etc.). Be as specific as possible.

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Deadline

Let us know your preferred approximate date or timeframe for project completion.

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About your business

What makes your business unique? Briefly share what you do, your goals, and the kind of website or branding you’re looking for. This helps us align the design with your brand and vision.

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What is 3 + 5?

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Which one should I choose?

Refresh vs. Redesign: what’s the difference?

	Kadence Refresh Kit	Full Redesign Services
Purpose	Improve and polish your existing Kadence site.	Rebuild your site from the ground up.
Timeframe	Shorter turnaround – typically 3–15 business days.	Longer process — usually 3–7 weeks, depending on project size.
Theme	Works only with your existing Kadence theme setup.	May use themes like Kadence, Astra, or Hello.
Investment	Lower: from €350.	Higher, due to full design and build: from €950.
Approach	Enhances the design of your current sections — refining what’s already there instead of replacing it.	Creates a completely new structure and layout based on your updated branding or strategy.
Design Scope	Adjusts spacing, colors, typography, header, footer, and key visual elements for a cleaner, more balanced look.	Includes a full creative process: wireframes, new layouts, and a brand-new visual direction.
Colors & Fonts	Light refresh of your current color palette; maintains your existing fonts to improve contrast and readability (fonts may be changed only if readability is poor).	Brand-new color palette and updated fonts chosen to define a new visual identity.
Ideal for	Made for those who already use Kadence + Kadence Blocks and want to stay with it. Not available for Kadence + Elementor sites.	Those seeking a completely new look, structure, builder, or brand direction.
When to choose this service	When your overall design already looks good, but you need small visual and structural adjustments.	When your overall design no longer works and there are too many aesthetic or usability issues.
Choose	Choose the Kadence Refresh Kit	Choose a full web redesign package

Requirements

Your website must be created with a top level domain (eg www.mywebsite.com/org/it etc) and not with a second level domain (eg www.mywebsite.wordpress.com). No matter the type of hosting plan, the second fundamental requirement is WordPress.org.

Your site must already have an active Kadence theme (free or pro, it doesn’t matter) and the Kadence Blocks builder. This service is not available for those using Kadence with the Elementor builder.

If your site requires additional licenses (e.g., for Kadence Pro Theme or plugins), please provide valid license keys. If these have already been manually entered on your site, I can confirm them. Otherwise, I will assist in adding them.

Please register from here for the Asana portal, where we will manage the project. At the end of the purchase process or in the immediate hours, you will receive an email invitation to collaborate and track progress directly in your Asana account. By clicking here, you can find my documentation with all the steps to follow your project from Asana.

Before the design process begins, please ensure you have a complete backup of your website. This is a crucial step to safeguard your existing content and settings, providing peace of mind throughout the design process.

Provide your hosting details or invite me as a collaborator. This can be done by sharing access credentials or sending an invitation through your hosting provider. This information is needed to begin work on your site and ensure everything runs smoothly. If you want spam protection on your forms, you’ll need to provide valid reCAPTCHA or Turnstile keys for integration into your site.

Add-ons

Want a website refresh in more than one language? No problem! You can add a second language design to your site, choosing from English, Italian, Spanish, French, or German.
Important: This addon does not include the purchase of translation plugin licenses like WPML. You must purchase and activate the plugin yourself. If you have trouble activating it, let me know via email or in the initial survey, and I will activate it for you.
Design for a third language is not included, but can be added for an additional €250. Simply add the multilingual addon again, and the quantity will be set to +2, including the second and third language designs.

If you’ve exceeded the number of revisions included in your website design package and need more changes, this add-on provides you with two additional Revision Rounds (so a maximum of 6 edits available).

The Kadence Refresh Kit already includes a light adjustment of your existing color palette — refining main color categories for better balance and readability.
This add-on is for those who want a completely new color palette, with a brand-new set of 5 custom HEX color codes tailored to your brand’s mood and message.

Receive a new minimalist, clean and elegant logo set in three versions: primary, secondary, and submark. Perfectly coordinated, beautifully scalable, and yours to use across all platforms.

Need more pages than those included in your website design package? This add-on gives you the design for five additional pages to add to your site.

for kadence refresh package

Main FAQs

Here you’ll find answers to the most common questions about our web design services. If you don’t see your question here, feel free to reach out and share your doubts directly with us before starting your project. We’re happy to help you get all the clarity you need.

Read all FAQs here Ask a question

After an initial introductory email, the entire project is managed in a structured way through Asana, where we share progress, materials, and feedback clearly and efficiently. If you have any issues receiving emails, I recommend sending me an introductory message here on Messenger. I work remotely from Italy with clients from all over the world, so nationality or location is never a problem. Please note that I do not offer full-time collaborations, but I’m always open to new international projects.

No, sorry. For all web design, redesign, and branding services, an initial questionnaire is required to help me understand your requests, goals, and the most appropriate design direction.
The entire collaboration is structured around a specific communication strategy and is managed in an organized manner via email and Asana. To ensure an efficient and orderly workflow, video calls are not available; please refrain from insisting on a call.

All the design services listed on this site are paid directly and exclusively through Stripe in euros via a personalized invoice or direct link, securely and traceably.
Digital products, however, can be purchased here in my official shop (in English, but open to customers worldwide).

Yes, if only small updates are needed, your website will remain online. If slightly more extensive adjustments are required, we’ll temporarily activate maintenance mode and bring the site back online as soon as the refresh is complete.

Since this service involves small refinements, I will work directly on your live website without using a staging version.

Yes, I offer refresh services for websites created by other professionals or by the site owners themselves, as long as they use the Kadence theme and Kadence Blocks. I do not provide refresh services for WordPress websites built with other themes and builders.

Due to the limited fees involved, this service does not offer a deferred payment option; instead, a single payment is accepted upon commencement of the collaboration.
Deferred payment is only available for complete web design and branding services.

For all web design packages listed on this page, our refund policy is as follows: you are eligible for a refund of half of the total amount. This applies whether you paid in one full payment or in two equal installments.

Example:
If the total cost of your package is $1,000, you can receive a refund of up to $500, regardless of whether you paid the full amount upfront or split the payment into two $500 installments.

The only possible condition for a full refund:
The only and exclusive condition for which a full refund of a service is possible occurs in the event thatA developer or hosting provider provides written proof of technical issues that prevent our Her creative details team from accessing or creating your website, installing a theme, or when there are serious technical problems attributable to our design services or WordPress themes.

For orders of the Her creative details theme installation service: in the event that you order the installation service of one of our WordPress themes and there are the technical problems listed above, you will receive a full refund ONLY AND EXCLUSIVELY for the theme installation service and not also a refund for the theme itself.

Please note, otherwise a full refund is not possible for any of our packages, as these are digital services. The design process requires significant time and effort, and we dedicate many hours to creating your unique website. We kindly ask you not to insist on a full refund, as it is never offered under our Policy. Read our Terms and Conditions and Privacy Policy.

A revision is a round of changes or small adjustments to your website design based on your feedback. The number of revisions included in each web design package varies, and you can find the exact number specified at the beginning of each package description on this page.
Please note that a revision does not mean a complete redesign of the website. It includes a set of up to 3 edits per revision. If your requests exceed this or become unlimited, additional charges may apply.
If you need more revisions beyond what’s included in your package, you can purchase an add-on for 2 additional revisions. This can be bought either at the end of the purchase process or at any time in the future. Large or unlimited requests for changes will not be covered within the revision process.
In the collaboration contract that you must complete before purchasing, it’s specified that the designer is not obligated to perform an excessive number of revisions or edits if it exceeds the reasonable scope of the project or the maximum request load.

If your website is new and empty, I will work directly on your domain to build it from scratch.
If instead we are redesigning an existing site, I will first create a staging copy — a safe duplicate of your current website — where all design work will take place. Once the project is complete and the final payment has been made, I will transfer the new design from the staging copy to your live site.
Please note that premium licenses (such as Kadence Pro, Kadence Bundles or Elementor Pro) are not included in my web design packages. To comply with legal requirements and ensure you retain full control over licenses, updates, and provider support, these must be purchased directly by you from the official source.

Yes — I’ll need temporary admin access or a staging copy to safely apply all improvements.

I build websites exclusively in WordPress.org, as it offers the best balance between flexibility, performance, and creative freedom. In some cases, I may accept to build small e-commerce sites in Shopify, depending on the project’s specific features—feel free to contact me by email to discuss your needs in detail. I currently don’t create websites on other platforms such as Wix, Showit, Figma, or Squarespace.
Websites can be created in one of the following languages: English, Italian, Spanish, French, or German. You may also choose a bilingual option, selecting a second language from the same list. Please indicate your preferred language(s) during the purchase process and in the initial questionnaire.

Basic accessibility refinements are included in every website design and redesign. This means I focus on key visual and usability elements such as color contrast, typography readability, button and link visibility, spacing, and heading hierarchy. I also ensure clear focus states and accessible form labels for an easier browsing experience. A set number of images (as specified in each package) will also be optimized for performance and accessibility. Please note that keyword research for image alt text is not included — you’ll need to provide any specific keywords or phrases you want me to use.

I take care exclusively of the essential SEO elements needed to set up a website correctly from a technical and structural perspective. This includes proper heading hierarchy, clean URLs, clear page structure, performance optimization, basic image optimization, and accessibility best practices that positively impact the user experience.
For clarity and transparency, I do not provide advanced SEO services such as in-depth keyword research, ranking strategies, off-page SEO, or competitive analysis. For these activities, I recommend working with a dedicated SEO professional who can support you in selecting the most effective keywords and developing a tailored strategy for your business.

Absolutely not! This is a question I get asked often. I specialize in websites with refined, clean, and elegant designs, but these values don’t depend exclusively on the use of light colors or a feminine style. Each project is designed based on the brand’s identity, values, and goals, adapting the style, palette, and atmosphere to the specific needs of each client.

No full SEO or copywriting work is included, but essential accessibility refinements are always part of the refresh.
I’ll specifically focus on improving color contrast for better visibility, font readability to enhance text clarity, button and link visibility for easier navigation, page spacing for visual balance, and heading hierarchy to make content easier to follow.
A limited number of images will also be optimized for performance and accessibility.
Please note that keyword research for image alt text is not included — you’ll need to provide any specific terms or phrases you’d like me to use.
I don’t even generate AI images.

I offer a lightweight Kadence website refresh for entrepreneurs and small businesses who want to keep their current design but bring it back to life, making it look cleaner, more cohesive, elegant, and professional without a full redesign.

Behind your website’s refresh

Kadence Refresh Kit Package

My process to refresh your Kadence website

Step one

Step two

Step three

Step four

Refresh vs. Redesign: what’s the difference?

Main FAQs