CUSTOM wordpress WEB DESIGN

I specialize in web design for small business, creating refined websites with delicacy, elegance, and simplicity for entrepreneurs and individuals alike.

Why me?

I’m your ideal web designer for small business

Officially featured by Kadence, I’ve crafted 100+ custom websites using Kadence, Elementor, and Gutenberg. Each website is:

Simple, elegant and custom designs at the same time;
Built for you, not the masses;
Designed to help small businesses and entrepreneurs grow with clarity, confidence, and style.

No generic templates. No shortcuts. Every website is as unique as your brand.

her creative details 2 | Her creative details

Why me?

I’m your ideal web designer for small business

No generic templates. No shortcuts. Every website is as unique as your brand. Your online presence deserves a strategic, tailor-made design that sets you apart. Officially featured by Kadence, I’ve crafted 100+ custom websites using Kadence, Elementor, and Gutenberg. Each website is:

Simple, elegant and custom designs at the same time;
Built for you, not the masses;
Designed to help small businesses and entrepreneurs grow with clarity, confidence, and style.

I’m the right designer for you if…

You love minimalist, clean, elegant design — less is more.
You want simplicity that speaks, not shouts.
You seek bespoke solutions, no templates.
You value quality over quick fixes.
You prefer focused, efficient written communication (and maybe less Zoom fatigue).
You appreciate organized, professional project management (Google and Asana, because chaos is so last season).
You’re fine working with an Italian designer (time zones considered).

I’m not the right designer for you if…

You like flashy, cluttered designs
You think minimal means boring.
You want quick fixes or generic templates.
You value quality over quick fixes — good design takes time and care.
You prefer video calls as a mode of communication (Google Meet, Zoom etc) just to get to know each other.
You prefer projects without clear plans or deadlines.
You only want a designer of your own nationality.

Kadence Expert mentioned in the official site

Officially featured by Kadence, with 100+ custom websites built using Elementor & Gutenberg.

Simple, elegant and custom designs at the same time.

Each design is simple, elegant, and fully tailored — never static, rushed, or pre-made.

Built for you, not for the masses

Designed with individuals and small businesses in mind, to help you grow with clarity and confidence.

Minimalist & Elegant custom web design

Packages & Prices

Check my availability

Package one

The Essential Package

Total investment: €950

* None of these add-ons are included in the above price.

The perfect solution for those who want a basic, stylish showcase site as a digital business card.

Estimated delivery: 1 to 4 business weeks (may increase with add-ons).
Payment method: Full upfront or 2 payments spaced by 4 weeks.
Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

Initial Website Design Questionnaire
Up to 7 custom-designed pages (Home, About, Services, Contact, Portfolio)
Blog setup and basic configuration
Incorporation of your Branding elements
1 Basic contact form
Yes to newsletter section design
Content Upload
Basic SEO
Monolingual website
Responsive Layout for desktop and mobile devices
3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 30 images optimized.)
Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
Builder Choice: You can choose a builder between Kadence Blocks, Elementor or native Gutenberg Blocks. Any extra licenses for these tools are not included. Read the FAQs below for more info. *

No e-commerce or course platform options
No newsletter integration
No domain and hosting creation or management
No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
Not included double design in case of subdomain. This package includes the design of only one website
Bilingual website
Redesign of the entire site after one year from the launch
Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
Email account creation and setup
No Quick Web Design Care for Returning Clients package

website design her creative details | Her creative details

Package two

The Startup Package

Total investment: €1.750

* None of these add-ons are included in the above price.

The perfect solution for those who want a basic, stylish showcase site as a digital business card.

Estimated delivery: 2 to 6 business weeks (may increase with add-ons).
Payment method: Full upfront or 2 payments spaced by 4 weeks.
Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

Initial Website Design Questionnaire
Up to 14 custom-designed pages
Blog setup and basic configuration
E-commerce setup or Course platform integration (for stores, setup of shop pages and upload of up to 10 products)
Incorporation of your Branding elements
1 Basic contact form
Content Upload
Basic SEO
Yes to newsletter section design
Monolingual website
Responsive Layout for desktop and mobile devices
3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 30 images optimized.)
Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive

No newsletter integration
No domain and hosting creation or management
No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
Not included double design in case of subdomain. This package includes the design of only one website
Bilingual website
Redesign of the entire site after one year from the launch
Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
Email account creation and setup
No Quick Web Design Care for Returning Clients package

her creative details Web design for small business | Her creative details

Package three

The Premium Package

Total investment: €2.780

* None of these add-ons are included in the above price.

The perfect solution for those who want a basic, stylish showcase site as a digital business card.

Estimated delivery: 2 to 6 business weeks (may increase with add-ons).
Payment method: Full upfront or 2 payments spaced by 4 weeks.
Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

Initial Website Design Questionnaire
Up to 25 custom-designed pages
Blog setup and basic configuration
E-commerce setup or Course platform integration (for stores, setup of shop pages and upload of up to 10 products)
Incorporation of your Branding elements
1 Basic contact form
Content Upload
Basic SEO
Yes to newsletter section design
Monolingual website
Responsive Layout for desktop and mobile devices
3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 50 images optimized.)
Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive

No newsletter integration
No domain and hosting creation or management
No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
Not included double design in case of subdomain. This package includes the design of only one website
Bilingual website
Redesign of the entire site after one year from the launch
Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
Email account creation and setup
No Quick Web Design Care for Returning Clients package

her creative details 1 | Her creative details

Only for old clients

Quick Web Design Care for Returning Clients

Total investment: €155 ~~€750~~

* None of these add-ons are included in the above price.

Perfect for past clients who designed their website with me more than 1 year ago and want to refresh small details without having to completely redesign it.

Estimated delivery: 3 to 20 business days (may increase with add-ons).
Payment method: One-time payment at checkout.

With this package:

Initial Website Refresh Design Questionnaire
Font adjustments for better readability and consistency
Color palette refinements (minor tweaks for harmony or accessibility)
Fixes for spacing, padding, or margin inconsistencies
Small layout refinements (non-structural changes)
1 Revision Rounds (you get 3 edits per review, totaling 3 edits)
Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive

Full redesign or structural layout changes
No new page or template creation
No theme or page builder changes (license purchases are not included)
No SEO, copywriting, or content strategy services
No advanced custom development (e.g. JavaScript or PHP)
No new color palette design
All elements included in the two web design packages mentioned above.

* Would you like me to create your site exclusively using the patterns and templates from Her creative Cloud? Please specify this in the form.

I’m the right designer for you if…

You love minimalist, clean, elegant design — less is more.
You want simplicity that speaks, not shouts.
You seek bespoke solutions, no templates.
You value quality over quick fixes.
You prefer focused, efficient written communication (and maybe less Zoom fatigue).
You appreciate organized, professional project management (Google and Asana, because chaos is so last season).
You’re fine working with an Italian designer (time zones considered).

I’m not the right designer for you if…

You like flashy, cluttered designs
You think minimal means boring.
You want quick fixes or generic templates.
You value quality over quick fixes — good design takes time and care.
You prefer video calls as a mode of communication (Google Meet, Zoom etc) just to get to know each other.
You prefer projects without clear plans or deadlines.
You only want a designer of your own nationality.

the process

My process to design your website

Google happy clients

Step one
Say hello and book in

Start with a quick email if you’d like to connect first — or go ahead and book your spot right away using the links on this page. Booking is required as I only take on two projects per month, so be sure to grab your slot early.
Step two
Reserve your spot & sign the contract

Once your date is confirmed, you’ll receive a link to place your order and officially secure your project. After booking, you can complete the purchase of your chosen service directly on the Her creative details website.
Within a few hours, you’ll receive a contract via email (sent to the address used during booking) outlining the terms of our collaboration. Signing the contract is required to begin the project.
Step three
Complete the Questionnaire

You’ll receive a Website Design Questionnaire Google link to help me understand your brand, goals, and style. It’s simple but essential — your answers guide the entire design process.
Step four
Project Management on Asana & Final Delivery via Google Drive

We’ll use Asana to manage your project smoothly. You’ll get your own private space to track progress, share feedback, and stay in the loop from start to finish. By clicking here, you can find my documentation with all the steps to follow your project from Asana.
Once the design is complete, you will receive a message in your Asana project with a private Google Drive link to access your final deliverable files.

I honestly didn’t expect my website to feel this fresh and elegant. Roberta’s minimalist touch made everything so clear and inviting.
julia
Roberta took my scattered ideas and turned them into a brand that feels like a calm, confident version of me.
emily
There’s a calm clarity in Roberta’s websites, you feel seen, understood, and beautifully represented without any visual noise.
beatrice

Requirements

Your website must be created with a top level domain (eg www.mywebsite.com/org/it etc) and not with a second level domain (eg www.mywebsite.wordpress.com). No matter the type of hosting plan, the second fundamental requirement is WordPress.org.

If your site requires additional licenses (e.g., for premium themes or plugins), please provide valid license keys. If these have already been manually entered on your site, I can confirm them. Otherwise, I will assist in adding them.

Please register from here for the Asana portal, where we will manage the project. At the end of the purchase process or in the immediate hours, you will receive an email invitation to collaborate and track progress directly in your Asana account. By clicking here, you can find my documentation with all the steps to follow your project from Asana.

Before the design process begins, please ensure you have a complete backup of your website. This is a crucial step to safeguard your existing content and settings, providing peace of mind throughout the design process.

Provide your hosting details or invite me as a collaborator. This can be done by sharing access credentials or sending an invitation through your hosting provider. This information is needed to begin work on your site and ensure everything runs smoothly. If you want spam protection on your forms, you’ll need to provide valid reCAPTCHA or Turnstile keys for integration into your site.

Add-ons

* These add-ons are not included in any web design package but can be added at checkout with a single installment payment at the end of your service purchase process or in the future through a new purchasing process.

Want a website in more than one language? No problem! You can add a second language design to your site, choosing from English, Italian, Spanish, French, or German.
Important: This addon does not include the purchase of translation plugin licenses like WPML. You must purchase and activate the plugin yourself. If you have trouble activating it, let me know via email or in the initial survey, and I will activate it for you.
Design for a third language is not included, but can be added for an additional €250. Simply add the multilingual addon again, and the quantity will be set to +2, including the second and third language designs.

If you’ve exceeded the number of revisions included in your website design package and need more changes, this add-on provides you with two additional Revision Rounds (so a maximum of 6 edits available).

Get a brand-new set of 5 HEX color codes tailored to your brand’s mood and message. Perfect for refreshing your current palette — or building a totally new one from scratch.

Receive a minimalist, clean and elegant logo set in three versions: primary, secondary, and submark. Perfectly coordinated, beautifully scalable, and yours to use across all platforms.

Need more pages than those included in your website design package? This add-on gives you the design for five additional pages to add to your site.

Full name

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Email Address

We’ll contact you at this address.

This field is required.

Website URL

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Design Service Package

Please specify the design service package you’re interested in (e.g., full branding package, color palette or logo only, Website Essentials Package, etc.). Be as specific as possible.

This field is required.

Deadline

Let us know your preferred approximate date or timeframe for project completion.

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About your business

What makes your business unique? Briefly share what you do, your goals, and the kind of website or branding you’re looking for. This helps us align the design with your brand and vision.

This field is required.

What is 3 + 5?

To help us prevent spam, please answer this simple question.

This field is required.

portfolio

A curated collection of projects

for all web design packages

Main FAQs

Here you’ll find answers to the most common questions about our web design services. If you don’t see your question here, feel free to reach out and share your doubts directly with us before starting your project. We’re happy to help you get all the clarity you need.

Read all FAQs here

All communication and project management are handled efficiently through Asana, I do not offer video calls. In case of website issues, you can contact me directly on Asana (if our project is already active there) or via private message on Facebook Messenger, where we can set up a temporary alternative way to communicate.
I work remotely from Italy with clients from all over the world, so nationality or location is never a problem. Please note that I do not offer full-time collaborations, but I’m always open to new international projects.
As for payments, you can choose to pay in one full payment at the start of the design process or in two equal installments spaced three weeks apart. The default currency is euro, but the system will automatically convert the amount to dollars (or your local currency) at checkout. You can purchase the service directly on the Her creative details website. In the rare case of a technical issue, we’ll complete the purchase via Stripe or PayPal with an official invoice. No other payment methods are accepted

For all web design packages listed on this page, our refund policy is as follows: you are eligible for a refund of half of the total amount. This applies whether you paid in one full payment or in two equal installments.

Example:
If the total cost of your package is $1,000, you can receive a refund of up to $500, regardless of whether you paid the full amount upfront or split the payment into two $500 installments.

The only possible condition for a full refund:
The only and exclusive condition for which a full refund of a service is possible occurs in the event thatA developer or hosting provider provides written proof of technical issues that prevent our Her creative details team from accessing or creating your website, installing a theme, or when there are serious technical problems attributable to our design services or WordPress themes.

For orders of the Her creative details theme installation service: in the event that you order the installation service of one of our WordPress themes and there are the technical problems listed above, you will receive a full refund ONLY AND EXCLUSIVELY for the theme installation service and not also a refund for the theme itself.

Please note, otherwise a full refund is not possible for any of our packages, as these are digital services. The design process requires significant time and effort, and we dedicate many hours to creating your unique website. We kindly ask you not to insist on a full refund, as it is never offered under our Policy. Read our Terms and Conditions and Privacy Policy.

A revision is a round of changes or small adjustments to your website design based on your feedback. The number of revisions included in each web design package varies, and you can find the exact number specified at the beginning of each package description on this page.
Please note that a revision does not mean a complete redesign of the website. It includes a set of up to 3 edits per revision. If your requests exceed this or become unlimited, additional charges may apply.
If you need more revisions beyond what’s included in your package, you can purchase an add-on for 2 additional revisions. This can be bought either at the end of the purchase process or at any time in the future. Large or unlimited requests for changes will not be covered within the revision process.
In the collaboration contract that you must complete before purchasing, it’s specified that the designer is not obligated to perform an excessive number of revisions or edits if it exceeds the reasonable scope of the project or the maximum request load.

If your website is new and empty, I will work directly on your domain to build it from scratch.
If instead we are redesigning an existing site, I will first create a staging copy — a safe duplicate of your current website — where all design work will take place. Once the project is complete and the final payment has been made, I will transfer the new design from the staging copy to your live site.
Please note that premium licenses (such as Kadence Pro, Kadence Bundles or Elementor Pro) are not included in my web design packages. To comply with legal requirements and ensure you retain full control over licenses, updates, and provider support, these must be purchased directly by you from the official source.

I build websites exclusively in WordPress.org, as it offers the best balance between flexibility, performance, and creative freedom. In some cases, I may accept to build small e-commerce sites in Shopify, depending on the project’s specific features—feel free to contact me by email to discuss your needs in detail. I currently don’t create websites on other platforms such as Wix, Showit, Figma, or Squarespace.
Websites can be created in one of the following languages: English, Italian, Spanish, French, or German. You may also choose a bilingual option, selecting a second language from the same list. Please indicate your preferred language(s) during the purchase process and in the initial questionnaire.

Basic accessibility refinements are included in every website design and redesign. This means I focus on key visual and usability elements such as color contrast, typography readability, button and link visibility, spacing, and heading hierarchy. I also ensure clear focus states and accessible form labels for an easier browsing experience. A set number of images (as specified in each package) will also be optimized for performance and accessibility. Please note that keyword research for image alt text is not included — you’ll need to provide any specific keywords or phrases you want me to use.

I specialize in web design for small business, creating refined websites with delicacy, elegance, and simplicity for entrepreneurs and individuals alike.

I’m your ideal web designer for small business

No generic templates. No shortcuts. Every website is as unique as your brand.

I’m your ideal web designer for small business

I’m the right designer for you if…

I’m not the right designer for you if…

Kadence Expert mentioned in the official site

Simple, elegant and custom designs at the same time.

Built for you, not for the masses

Packages & Prices

The Essential Package

The Startup Package

The Premium Package

Quick Web Design Care for Returning Clients

I’m the right designer for you if…

I’m not the right designer for you if…

My process to design your website

Step one

Step two

Step three

Step four

A curated collection of projects

Main FAQs