CUSTOM wordpress WEB DESIGN

I specialize in web design for small business, creating refined websites with delicacy, elegance, and simplicity for entrepreneurs and individuals alike.

Website Personal illus copia scaled | Her creative details
Behind the design of your website

Hi, I’m Roberta! I’ve been a web designer since 2019, passionate about creating minimalist and elegant websites,
something you’ve probably noticed from my story. I wanted to share my approach so we can work together in a
calm, thoughtful, and stress-free way.

Drop a Line Reserve your spot

Kadence Expert mentioned in the official site

Officially featured by Kadence, with 100+ custom websites built using Elementor & Gutenberg.

Simple, elegant and custom designs at the same time.

Each design is simple, elegant, and fully tailored — never static, rushed, or pre-made.

Built for you, not for the masses

Designed with individuals and small businesses in mind, to help you grow with clarity and confidence.

Package one

The Essential Package

Total investment: €950

* None of these add-ons are included in the above price.
The ideal solution for those seeking a small, simple, elegant, and intuitive showcase website, perfect as a true digital business card.
  • Estimated delivery: 1 to 4 business weeks (may increase with add-ons).
  • Payment method: Full advance payment of the total amount, or split into two equal installments: the first at the start of the collaboration, the second before the website goes live.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

  • Initial Website Design Questionnaire
  • Up to 7 custom-designed pages (Home, About, Services, Contact, Portfolio)
  • Blog setup and basic configuration
  • Incorporation of your Branding elements
  • 1 Basic contact form
  • Yes to newsletter section design
  • Content Upload
  • Basic SEO
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
  • Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 30 images optimized.)
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • Builder Choice: You can choose a builder between Kadence Blocks, Elementor or native Gutenberg Blocks. Any extra licenses for these tools are not included. Read the FAQs below for more info. *
  • No e-commerce or course platform options
  • No complex newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
  • Theme and plugin maintenance not included (neither post-launch nor one year after launch)
  • Email account creation and setup
  • No Quick Web Design Care for Returning Clients package
  • AI image creation and generation not included.
Package two

The Startup Package

Total investment: €1.750

* None of these add-ons are included in the above price.
The ideal solution for those seeking an elegant and functional website, designed to present their business and offer their blog, products, or services in a clear and engaging way.
  • Estimated delivery: 2 to 6 business weeks (may increase with add-ons).
  • Payment method: Full advance payment of the total amount, or split into two equal installments: the first at the start of the collaboration, the second before the website goes live.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

  • Initial Website Design Questionnaire
  • Up to 14 custom-designed pages
  • Blog setup and basic configuration
  • E-commerce or online course platform integration (optional). Activation of online sales features upon request. For shops: basic store page configuration and uploading of up to 10 products.
    The service is included only if requested; otherwise, it will not be activated.
  • Incorporation of your Branding elements
  • 1 Basic contact form
  • Content Upload
  • Basic SEO
  • Yes to newsletter section design
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
  • Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 30 images optimized.)
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • No complex newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
  • Theme and plugin maintenance not included (neither post-launch nor one year after launch)
  • Email account creation and setup
  • No Quick Web Design Care for Returning Clients package
  • AI image creation and generation not included.
Package three

The Premium Package

Total investment: €2.780

* None of these add-ons are included in the above price.
The ideal solution for those seeking a comprehensive website, designed to maximize their brand and integrate their blog, e-commerce, or services with a refined design.
  • Estimated delivery: 2 to 6 business weeks (may increase with add-ons).
  • Payment method: Full advance payment of the total amount, or split into two equal installments: the first at the start of the collaboration, the second before the website goes live.
  • Booking required: Reserve your slot through my calendar before purchasing the design service.

With this package:

  • Initial Website Design Questionnaire
  • Up to 25 custom-designed pages
  • Blog setup and basic configuration
  • E-commerce or online course platform integration (optional). Activation of online sales features upon request. For shops: basic store page configuration and uploading of up to 10 products.
    The service is included only if requested; otherwise, it will not be activated.
  • Incorporation of your Branding elements
  • 1 Basic contact form
  • Content Upload
  • Basic SEO
  • Yes to newsletter section design
  • Monolingual website
  • Responsive Layout for desktop and mobile devices
  • 3 Revision Rounds (you get 3 edits per review, totaling 9 edits)
  • Basic accessibility adjustments (color contrast, typography, focus states, buttons, and image alt text placeholders). Up to 50 images optimized.)
  • Custom project collaboration with the client via Asana Portal to track the design process, with final delivery of your files via private link on Google Drive
  • No complex newsletter integration
  • No domain and hosting creation or management
  • No Elementor Pro license, Kadence Pro, Crocoblock plugins or other paid plugin included
  • Not included double design in case of subdomain. This package includes the design of only one website
  • Bilingual website
  • Redesign of the entire site after one year from the launch
  • Complex integrations (e.g., CRMs, external databases, advanced marketing tools or email sequence setup)
  • Email account creation and setup
  • Theme and plugin maintenance not included (neither post-launch nor one year after launch)
  • No Quick Web Design Care for Returning Clients package
  • AI image creation and generation not included.
the process

My process to design your website

Google happy clients
  • Step one
    Say hello and book in

    Start with a quick email if you’d like to connect first — or go ahead and book your spot right away using the links on this page. Booking is required as I only take on two projects per month, so be sure to grab your slot early.
  • Step two
    Reserve your spot & sign the contract

    Once your date is confirmed, you’ll receive a link to place your order and officially secure your project. After booking, you can complete the purchase of your chosen service directly on the Her creative details website.
    Within a few hours, you’ll receive a contract via email (sent to the address used during booking) outlining the terms of our collaboration. Signing the contract is required to begin the project.
  • Step three
    Complete the Questionnaire

    You’ll receive a Website Design Questionnaire Google link to help me understand your brand, goals, and style. It’s simple but essential — your answers guide the entire design process.
  • Step four
    Project Management on Asana & Final Delivery via Google Drive

    We’ll use Asana to manage your project smoothly. You’ll get your own private space to track progress, share feedback, and stay in the loop from start to finish. By clicking here, you can find my documentation with all the steps to follow your project from Asana.
    Once the design is complete, you will receive a message in your Asana project with a private Google Drive link to access your final deliverable files.

I’m the right designer for you if:

  • You love minimalist, clean, and elegant design: for you, less is more
  • You seek simplicity that communicates discreetly, without excess.
  • You want customized solutions, not pre-built templates.
  • You prioritize quality over quick fixes.
  • You prefer written, targeted, and efficient communication (perhaps with fewer meetings and fatigue on Zoom).
  • You appreciate organized, professional project management, with tools like Google and Asana, because chaos isn’t your thing.
  • You feel comfortable collaborating with an Italian designer, even when you’re different from the time zone.

I’m not the right designer for you if:

  • You like flashy, animated, and untidy designs.
  • You think “minimal” means boring.
  • You’re looking for quick solutions or generic templates.
  • You’re not willing to invest time and effort in quality design.
  • You prefer to use video calls (Google Meet, Zoom, etc.) as your primary means of communication, in addition to the initial meeting.
  • You prefer to work without a defined plan or clear deadlines.
  • You want to collaborate exclusively with a designer of your nationality.
  • I honestly didn’t expect my website to feel this fresh and elegant. Roberta’s minimalist touch made everything so clear and inviting.
    testimonial her creative details copia | Her creative details
    julia
  • Roberta took my scattered ideas and turned them into a brand that feels like a calm, confident version of me.
    testimonial her creative details copia 3 | Her creative details
    emily
  • There’s a calm clarity in Roberta’s websites, you feel seen, understood, and beautifully represented without any visual noise.
    her creative details testimonial | Her creative details
    beatrice

Requirements

Your website must be created with a top level domain (eg www.mywebsite.com/org/it etc) and not with a second level domain (eg www.mywebsite.wordpress.com). No matter the type of hosting plan, the second fundamental requirement is WordPress.org. 

If your site requires additional licenses (e.g., for premium themes or plugins), please provide valid license keys. If these have already been manually entered on your site, I can confirm them. Otherwise, I will assist in adding them.

Please register from here for the Asana portal, where we will manage the project. At the end of the purchase process or in the immediate hours, you will receive an email invitation to collaborate and track progress directly in your Asana account. By clicking here, you can find my documentation with all the steps to follow your project from Asana.

Before the design process begins, please ensure you have a complete backup of your website. This is a crucial step to safeguard your existing content and settings, providing peace of mind throughout the design process.

Provide your hosting details or invite me as a collaborator. This can be done by sharing access credentials or sending an invitation through your hosting provider. This information is needed to begin work on your site and ensure everything runs smoothly. If you want spam protection on your forms, you’ll need to provide valid reCAPTCHA or Turnstile keys for integration into your site.

Add-ons

* These add-ons are not included in any web design package but can be added at checkout with a single installment payment at the end of your service purchase process or in the future through a new purchasing process.

Want a website in more than one language? No problem! You can add a second language design to your site, choosing from English, Italian, Spanish, French, or German.
Important: This addon does not include the purchase of translation plugin licenses like WPML. You must purchase and activate the plugin yourself. If you have trouble activating it, let me know via email or in the initial survey, and I will activate it for you.
Design for a third language is not included, but can be added for an additional €250. Simply add the multilingual addon again, and the quantity will be set to +2, including the second and third language designs.

If you’ve exceeded the number of revisions included in your website design package and need more changes, this add-on provides you with two additional Revision Rounds (so a maximum of 6 edits available).

Get a brand-new set of 5 HEX color codes tailored to your brand’s mood and message. Perfect for refreshing your current palette — or building a totally new one from scratch.

Receive a minimalist, clean and elegant logo set in three versions: primary, secondary, and submark. Perfectly coordinated, beautifully scalable, and yours to use across all platforms.

Need more pages than those included in your website design package? This add-on gives you the design for five additional pages to add to your site.

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other solutions

If the website creation packages above aren’t right for you, you can find other solutions designed for different needs here.

design with Her Cloud Essential Site

If you appreciate Her Creative Cloud templates and want a website built exclusively with these solutions, without customizations, this package is the ideal choice. I’ll take care of configuring and adapting the template to your content, ensuring a professional and consistent result. The service is available starting from an investment of €680.

Learn more
One-Page Site

If you’re looking for a single-page website, completely custom-designed without the use of templates, this package is perfect for those seeking an elegant and functional digital business card. I’ll create a unique and customized design based on your needs, taking care of every detail of the content and visual appearance. Email me to tell me about your idea and receive a personalized quote.

Ping me via email
Kadence Refresh Kit Package

If you’d like to refresh your existing Kadence website without changing your theme or investing in a full redesign, this package is the perfect fit. I’ll work on your current design, making thoughtful adjustments to improve clarity, cohesion, and overall elegance, enhancing what you already have while keeping its original structure and style intact.

Learn more
Quick Web Design Care for Returning Clients

If your site was built with me more than a year ago and you’d like to make small updates without completely redoing the design or changing the builder, this package is perfect for breathing new life into your site without completely overhauling it. This package is designed for 10 targeted updates that improve readability, colors, spacing, and small layouts, while keeping your original design intact. The included and excluded elements are in line with those of the three packages listed above. I add seasonal promotional banners, renew images, and more. The process is collaborative and transparent: you can follow every step through the Asana portal and receive the final files via a private link on Google Drive. The starting price (one-time fee) shown here does not include any add-ons.

from €155
Can’t find the right package for your needs?

If your project doesn’t fit into our standard packages (for example, very large sites with more than 35-40 pages, or mini two-page sites), I can create a customized quote specifically for you. Each site will be designed based on your specific needs, ensuring a professional and functional design. Contact me by email to discuss your project and receive a personalized quote.

Drop me an email
Find a slot Build your dream site
for all web design packages

Main FAQs

Here you’ll find answers to the most common questions about our web design services. If you don’t see your question here, feel free to reach out and share your doubts directly with us before starting your project. We’re happy to help you get all the clarity you need.

Read all FAQs here Ask a question

After an initial introductory email, the entire project is managed in a structured way through Asana, where we share progress, materials, and feedback clearly and efficiently. If you have any issues receiving emails, I recommend sending me an introductory message here on Messenger. I work remotely from Italy with clients from all over the world, so nationality or location is never a problem. Please note that I do not offer full-time collaborations, but I’m always open to new international projects.

No, sorry. For all web design, redesign, and branding services, an initial questionnaire is required to help me understand your requests, goals, and the most appropriate design direction.
The entire collaboration is structured around a specific communication strategy and is managed in an organized manner via email and Asana. To ensure an efficient and orderly workflow, video calls are not available; please refrain from insisting on a call.

All the design services listed on this site are paid directly and exclusively through Stripe in euros via a personalized invoice or direct link, securely and traceably.
Digital products, however, can be purchased here in my official shop (in English, but open to customers worldwide).

Yes. For services priced above €400, you can choose to split the payment into two equal installments: the first is due at the start of the collaboration, and the second before project delivery. Alternatively, you may pay the full amount upfront in a single payment.

Services priced below €400 must be paid in full at the beginning of the collaboration.

For all web design packages listed on this page, our refund policy is as follows: you are eligible for a refund of half of the total amount. This applies whether you paid in one full payment or in two equal installments.

Example:
If the total cost of your package is $1,000, you can receive a refund of up to $500, regardless of whether you paid the full amount upfront or split the payment into two $500 installments.

The only possible condition for a full refund:
The only and exclusive condition for which a full refund of a service is possible occurs in the event thatA developer or hosting provider provides written proof of technical issues that prevent our Her creative details team from accessing or creating your website, installing a theme, or when there are serious technical problems attributable to our design services or WordPress themes.


For orders of the Her creative details theme installation service: in the event that you order the installation service of one of our WordPress themes and there are the technical problems listed above, you will receive a full refund ONLY AND EXCLUSIVELY for the theme installation service and not also a refund for the theme itself.


Please note, otherwise a full refund is not possible for any of our packages, as these are digital services. The design process requires significant time and effort, and we dedicate many hours to creating your unique website. We kindly ask you not to insist on a full refund, as it is never offered under our Policy. Read our Terms and Conditions and Privacy Policy.

A revision is a round of changes or small adjustments to your website design based on your feedback. The number of revisions included in each web design package varies, and you can find the exact number specified at the beginning of each package description on this page.
Please note that a revision does not mean a complete redesign of the website. It includes a set of up to 3 edits per revision. If your requests exceed this or become unlimited, additional charges may apply.
If you need more revisions beyond what’s included in your package, you can purchase an add-on for 2 additional revisions. This can be bought either at the end of the purchase process or at any time in the future. Large or unlimited requests for changes will not be covered within the revision process.
In the collaboration contract that you must complete before purchasing, it’s specified that the designer is not obligated to perform an excessive number of revisions or edits if it exceeds the reasonable scope of the project or the maximum request load.

If your website is new and empty, I will work directly on your domain to build it from scratch.
If instead we are redesigning an existing site, I will first create a staging copy — a safe duplicate of your current website — where all design work will take place. Once the project is complete and the final payment has been made, I will transfer the new design from the staging copy to your live site.
Please note that premium licenses (such as Kadence Pro, Kadence Bundles or Elementor Pro) are not included in my web design packages. To comply with legal requirements and ensure you retain full control over licenses, updates, and provider support, these must be purchased directly by you from the official source.

I build websites exclusively in WordPress.org, as it offers the best balance between flexibility, performance, and creative freedom. In some cases, I may accept to build small e-commerce sites in Shopify, depending on the project’s specific features—feel free to contact me by email to discuss your needs in detail. I currently don’t create websites on other platforms such as Wix, Showit, Figma, or Squarespace.
Websites can be created in one of the following languages: English, Italian, Spanish, French, or German. You may also choose a bilingual option, selecting a second language from the same list. Please indicate your preferred language(s) during the purchase process and in the initial questionnaire.

Basic accessibility refinements are included in every website design and redesign. This means I focus on key visual and usability elements such as color contrast, typography readability, button and link visibility, spacing, and heading hierarchy. I also ensure clear focus states and accessible form labels for an easier browsing experience. A set number of images (as specified in each package) will also be optimized for performance and accessibility. Please note that keyword research for image alt text is not included — you’ll need to provide any specific keywords or phrases you want me to use.

I take care exclusively of the essential SEO elements needed to set up a website correctly from a technical and structural perspective. This includes proper heading hierarchy, clean URLs, clear page structure, performance optimization, basic image optimization, and accessibility best practices that positively impact the user experience.
For clarity and transparency, I do not provide advanced SEO services such as in-depth keyword research, ranking strategies, off-page SEO, or competitive analysis. For these activities, I recommend working with a dedicated SEO professional who can support you in selecting the most effective keywords and developing a tailored strategy for your business.

Absolutely not! This is a question I get asked often. I specialize in websites with refined, clean, and elegant designs, but these values ​​don’t depend exclusively on the use of light colors or a feminine style. Each project is designed based on the brand’s identity, values, and goals, adapting the style, palette, and atmosphere to the specific needs of each client.

Yes, you need to provide the website copy. I don’t write, edit, or optimize content for SEO; I focus exclusively on the design and creation of the website.
I don’t even generate AI images.

About Refine your web presence with elegant minimalism.

Her creative details, founded in 2019 by Roberta, stands as an Italian design studio. It focuses on making websites and brand designs known for their simplicity, grace, and minimalism.

Working hours: Mon–Fri, 10:00 AM – 6:00 PM (CET)

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