Pura Vida bracelets: the story of a winning brand and the most loved summer models

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In this article you will find a brief story of Pura Vida bracelets.

Inside their shop, you can find bracelets related to multiple themes: from summer, to love and friendship, through to charitable causes. It all started when two Southern California friends, Griffin Thall and Paul Goodman, decide to take a graduation trip to Costa Rica.

Costa Rica, a wonderful land that Griffin and Paul fall in love with.
Right in Costa Rica, the two guys meet two artisans named Jorge and Joaquin who make colorful string bracelets that perfectly represent the wonderful style of Costa Rica.

Unfortunately, just then, Jorge and Joaquin were struggling to survive on their craftsmanship salaries. Desperate to find a way to help them, Griffin and Paul asked the artisans to make 400 bracelets to take home with them.

 

Pura Vida bracelets: the story of a winning brand

And this is the starting point of their business.
Those bracelets were more than just bracelets that symbolized friendship. They were a movement that celebrated the simple things in life, or “Pura Vida” as Costa Ricans called it. Translating into “pure life” in Spanish, “pura vida” is more than just a saying. It’s a kind of lifestyle. One of them is enjoying the little pleasures in life, slowing things down, and living life to the fullest.

Soon their collection of Pura Vida bracelets was born.

In recent years, Griffin and Paul have partnered with over 175 charities around the world to donate nearly $ 1.7 million to interested causes.

Pura Vida bracelets have now become a trend in the world, also thanks to their beauty and their meaning.

Thanks to their colors they are very suitable especially for the summer season.

But let’s see together the latest news and some of the most popular models.

Charity Collection

Charity Collection is the collection entirely dedicated to charitable causes. An example of this is the bracelet below entitled “Depression awareness”, of which 10% of the proceeds go to the organization The Depression and Bipolar Support Alliance (DBSA).

Style Packs

This one above is one of the models dedicated to the fight against cancer belongs to the Style Packs category, the so-called “multi-bracelet” category. Also in this category (like all those of Pura Vida) you can find numerous bracelets, each of which is linked to a particular theme.

These are just two of the categories of Pura Vida bracelets. Inside their shop, you can find bracelets related to multiple themes: from summer, to love and friendship, through to charitable causes.

If you intend to give a special gift full of meaning to a person dear to you, or you simply want to make yourself a gift, I would like to recommend the quality and the themes of Pura Vida bracelets.

And you? Have you already bought the bracelets?

I hope this article has been helpful to you. Otherwise I will be happy to answer your questions or clarifications which you can leave below in the comments.

If you liked the article, I invite you to subscribe to my newsletter, where you can follow the most important updates of my blog by email.

I also invite you, if you like, to leave a like and a share to this article, it will be useful for me to improve myself, for my readers to read additional info about Pura Vida and maybe even for your friends who are looking for information about it.

PS: It is possible to join the Monthly Club of Pura Vida. All the info below:

 

I hope this article has been helpful to you. Otherwise I will be happy to answer your questions or clarifications that you can leave below in the comments.

I remind you that the list of illustrators in this article will be updated periodically, therefore, if you are interested in the subject I suggest you subscribe to the newsletter of my blog in order to be always updated on the subject.

I also invite you, if you like, to leave a like and a share to this article, it will be useful for me to improve myself, for my readers to read additional info about vector art and maybe even for your friends who are looking for information about it.

Author

Rodì

Rodì

Blogger and amateur designer with a passion minimalist and simple design and details. I'm the founder of "Her creative details", a shop and a blog that mainly help beginners women bloggers and brand owners to find the simple, feminine and minimalist design that suits them best.

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