Luoise Capell

brand summary


Introducing “Luoise Capell,” a beacon of tranquility and mindful living founded by the talented yoga teacher herself. Hailing from the vibrant streets of New York, Luoise Capell opened her first yoga center in 2018, creating a sanctuary where elegance, simplicity, and mindfulness intertwine seamlessly. With a growing community of dedicated students who flock to her insightful lessons and masterclasses, Luoise Capell is more than a yoga brand – it’s a lifestyle. Immerse yourself in the graceful practice of yoga, guided by the values that define Luoise Capell: elegance, simplicity, and mindfulness. Join a community that embraces the journey to a balanced and mindful existence.

brand keywords


elegance, simplicity, mindfulness.

my role in this project and my values


Branding design: logo, color palette, font suggestion, brand guidelines and website design.

To carry out this project I wanted to remain faithful to the power of “less-is-more”, offering a clean and refined aesthetic that lets the work shine without distractions. I believe that simplicity and elegance, in all their nuances, are the most powerful weapons when it comes to design.

Kind words from the project owner. Thank you

Thanks for seeing this project.
The images in this project are purely for illustrative purposes and belong to their legitimate owners.