How to use Pinterest to increase your blog traffic
Pinterest has become an essential tool for promoting your projects and your website, so here is a detailed guide on how it works and on the Tailwind Tribes that will allow you to increase traffic to your website.
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When I explained how to create your blog step by step, I omitted a detail that requires more attention: your blog traffic. The topic could not be enclosed within a small paragraph of the guide, so I decided to write an article about this focusing on Pinterest, one of the most useful tools that, if used correctly, will allow you to increase the your blog traffic – i.e. the views and interactions of your blog. So, if you are going to find out how to increase visits to your blog, I suggest you read the whole article.
1. How to use Pinterest to increase your blog traffic?
Using Pinterest to increase your blog traffic is really very simple. Although it may seem a particularly complex social network, in reality Pinterest is really very simple to use (much simpler than Facebook to be clear). The moment you understand how it works, you won’t be able to do without it. As I wrote to you a little while ago, if you have a blog (or website) you should really consider using Pinterest consistently to promote your blog.In recent years Pinterest has established itself more and more all over the world, becoming one of the most used social networks by users and in particular by bloggers.
Why should I use pinterest for my blog?
Pinterest is social network and not your blog, ok. Pinterest is a great showcase and can be very useful to you because it is a very powerful social network with millions of users and within it you can also share the articles of your blog, which if well indexed within the social network, can really help you to increase your blog traffic.
In particular, Pinterest can be very useful to you if:
- You have an online business and you use your website to promote it;
- You want to make your blog articles known to the public;
- You want to use a totally free social network.
So if you are a blogger (both beginner and expert, it doesn’t matter) you can reap numerous benefits from using this social network, including:
- Use Pinterest to sell;
- Bringing hundreds (or even thousands) of visitors to your website;
- You can send users who look at your posts directly to specific articles or products on your website, an option not yet available for Instagram posts;
- Use a social network that is also a search engine (through images), and we know how essential it is for a blogger to use a search engine well.
Consequently, the greater the number of visitors to your blog, the greater the chances of making your business and blog known.
With Pinterest you can schedule your posts in such a way as to choose the best time to post, you can choose the topics you want to view in your profile and you can find lots of tutorials in case you are looking for information to create an object or a dish that you care about it. As Pinterest Manager Julia says on her website, Pinterest is an extremely practical and intuitive social network. In fact, it allows you to easily program your posts only within your profile but in case you decide to use it seriously for your blog I highly recommend you associate Pinterest with one of the largest and most useful tools that allows you to program posts even within large groups, continue reading the article and in the following paragraphs I will explain in detail how to do it.
A step back: what is Pinterest?
Specifically, Pinterest is a social network created in 2010 by Evan Sharp, Ben Silbermann and Paul Sciarra. As reported by Wikipedia (article updated to 2020), the number of registered users on Pinterest went from 1.2 million in August 2011 to over 4 million in November 2011, up to over 200 million monthly users in June 2018. It is currently among the 100 most visited websites in the world: in 39th place in the Alexa Rank. In fact, Pinterest is a social network based on sharing photos, videos and images in which you can follow the profiles that interest you most and also have followers.
Its name derives from the union of the English words pin (pin, pin) and interest (interest). Thinking of Pinterest I ask you to think of an object that will help you to definitively understand how it works: think of a cork board (the ones that are fixed to the wall) and the photos you put in it with pins.Here, Pinterest works exactly like this: you create a profile (identify it as a cork board divided into different sections with a marker) and put your posts in it (officially called “Pin”, a metaphor for the photos you pin. ). Read on, it’s a fun metaphor.
how to create a pin on pinterest?
As I just wrote to you, a PIN is nothing more than a post (photo or video) that you share within your profile. So the verb “to post” on Pinterest becomes “pinning” a post: from English, fix / stop with a pin, pin). Unlike Facebook, where you see all the posts you have shared in your profile as a big list, on Pinterest you can upload, save and sort the pins within the boards in your profile, which function as containers.
It is as if you created sections (or message boards) within your profile to group your posts by topics: they are generally organized by themes, in such a way as to make everything more intuitive and allow your followers to easily find the post. that they search within your profile thanks to the subdivision by topics. For example, you can create a bulletin board with the name “articles on Italian food” and place all the posts on your blog relating to that topic in it. Or you can create bulletin boards to divide the types of products you sell in your online business, inserting the direct link of your product under each image so that users can view them specifically.
In my Pinterest profile, for example, I also created a board called Blog for beginners entirely dedicated to those who intend to create a blog in such a way as to group all the useful articles on the board inside the board.
So to create a new post on Pinterest, you need to:
- Connect to Pinterest via computer or by downloading the official app for free from your smartphone,
- Register via Facebook or by directly entering your email during registration,
- Click on the + Create icon from the main home or profile.
how can i schedule a pin on pinterest?
And here’s the fun: you can schedule your posts on Pinterest thanks to Tailwind. I had already mentioned in this article what Tailwind is and how to schedule a post (or pin) on Pinterest; so for this reason, today I’ll explain what advantages you could have if you decide to program a pin with Tailwind:
- Drastically reduce the stress of managing your social channels: designing, creating captivating content, designing a monthly or annual editorial calendar, is certainly beautiful. But following everything at the same time can be very stressful, and often you end up forgetting something to add to your social channels. Tailwind helps you a lot in this: thanks to this tool, you can schedule your posts on Pinterest for the whole week or for the whole month, in order to reduce the working time on social networks.
- Choose the best times to schedule your posts in order to increase their visibility.
- Check the analytical data of your scheduled (and therefore published) posts in order to verify their effectiveness.
- Use Tailwind with an initial free trial period, in order to verify its simplicity and importance. After the end of the trial period, you can freely choose whether to continue using Tailwind by purchasing a small monthly / annual subscription plan or choose to discontinue the service. Most bloggers who use the service, after the end of the trial period, decide to continue using this tool because of the many features it offers. You can activate the trial period or choose a subscription plan by clicking here.
How to start a WordPress website in a less than an hour
From hosting to the best themes, through the most important features including the ability to optimize Pinterest PINs directly from your website thanks to Kadence.
2. What is Tailwind and why is it important?
Tailwind is one of the most important tools for Pinterest and for blog traffic. Having been a huge fan and customer of this tool for years, and without wanting to exaggerate, I can definitely say that Tailwind is the most powerful tool for Pinterest and for your blog traffic coming from Pinterest itself. If you keep reading, you will also understand the reason for this statement.
If we had to do a quick review, we can say without a shadow of a doubt that Tailwind is a tool that helps bloggers around the world and marketers to manage and share other users’ content on Pinterest and Instagram.
By focusing on Pinterest, if you decided to use Tailwind, among the benefits you would certainly have:
- The ability to schedule your posts (or pins) on Pinterest monthly.
- The drastically reduction of your “social” and “OMG, I have to think every day about all the content to post during the months”.
- The ability to use Tailwind groups and tribes that help you drive traffic to your blog.
- The opportunity to schedule your posts within the various groups with a click.
- The chance to triple your free time and think (also) of other things.
- The use of software with a simple and intuitive interface.
- A team of professionals available to help you in case of difficulty.
No, I’m not exaggerating. I didn’t write this article to make fun of my blog readers, but because I’ve been through it too. I understand you perfectly. I know what it means to run a blog and often feel the stress of having to do several things at the same time: create an editorial calendar for your blog articles, create photos and pins to promote your articles, study the most suitable keywords for your posts , check the views of your articles and always look for ways to increase them more. All this requires a great passion but also a lot of time and energy.
It is normal to feel a bit of stress, we human beings cannot be doing a thousand things at the same time, we are human beings not robots. That’s why Tailwind can really help you and it could be the right choice for you too, just as it was for me. Before continuing to explain the best part of this tool, I just tell you that Tailwind allows all beginner bloggers to use their services even for an initial trial period totally free (to be precise, a free month which corresponds to $ 15 in gift for you), before deciding whether to continue using it or not!
Save $ 15 and try Tailwind for free by clicking here.
tailwind tribes, what are they?
Do you know the Facebook groups in which each person can publish a post and can interact with the other users of the group? Here, the Tailwind tribes are more or less the same thing, but they have a greater power mainly due to “word of mouth” and users. A “tribe” is a group of people who actively share their Pinterest content with each other with the aim of increasing the visibility of each pin within the tribes. Each tribe has precise rules to respect (as well as Facebook groups), so if you decide to post your pin within a tribes of your choice, many users will in turn share your pin within their Pinterest profiles bringing you further visibility, obviously you too will have to reciprocate the sharing of their pins on your profile, as per regulation.
Important: attention, the tribes themselves are visible only and exclusively on Tailwind, so you cannot search for them on Pinterest (unlike the boards, which I will tell you about later). However, the pins that you will share through the tribes are regularly visible on Pinterest.
what are the benefits of tribes?
The Tailwind tribes have greater power than Pinterest boards, so if you decide to subscribe to the tribes, the benefits are certainly multiple. In addition to those listed at the beginning of this article, by subscribing to the tribes you will surely have:
- The ability to make your posts known to a specific and sectorialized audience – this can help you increase the number of readers of your blog;
- The ability to find a specific audience REALLY interested in your posts.
costs and limits of tribes
The tribes themselves are free. As I explained to you at the beginning of this article, Tailwind is an online software (in English) that is easy to use: but it is mainly professional software. It is used by beginner and advanced bloggers all over the world with great success, but it is still professional software and as such it has several monthly and annual subscription plans that offer you all the features indefinitely. Here is an overview of Tailwind’s annual plans for Pinterest:
- With the basic “Tailwind Plus” plan ($ 15 monthly subscription or $ 119 yearly) you will have the opportunity to join 5 tribes, you will be able to publish 30 monthly pins within them and you can program unlimited pins even directly on Pinterest.
- With the basic “Tailwind Plus + Tribes Pro” plan ($ 13 monthly subscription or $ 159 annual) you will have the opportunity to join 10 tribes, you will be able to publish 80 monthly pins within them and you can program unlimited pins even directly on Pinterest.
- With the advanced plan “Tailwind Plus + Tribes Max” ($ 16 monthly subscription or $ 199 yearly) you will have the possibility to join an unlimited number of tribes, you can publish 200 monthly pins within them and you can program unlimited pins also directly on Pinterest .
- With the advanced plan “Tailwind Plus + Tribes Unlimited” ($ 30 monthly subscription or $ 359 yearly) you will have the possibility to join an unlimited number of tribes, you will be able to publish unlimited monthly pins within them and you can program unlimited pins also directly on Pinterest.
Please, attention: I really advise you to continue using this software even after the trial month has expired, because it is really worth it.
Tailwind often offers numerous offers for its users, so I recommend that you check the details of the offers carefully and choose the plan that best suits your needs. If you are a beginner blogger or if you have a small business, I recommend the first two offers, if you are an advanced blogger instead, the last two. Just like facebook groups, you can choose to join the tribes that best suit your needs based on the topic you prefer. Here’s how you can search and join your favorite tribes:
- Log in or register to Tailwind from your computer;
- In the menu on the left click on “Tribes”> “Find a tribe”
- Click on the tribes link below or enter their name on the Tribes section of Tailwind.
Basic tips for using tribes successfully
- Join only the tribes that most align with the topic of your blog. Example: you are a food blogger specializing in sweets and therefore yours is a blog about sweets. Well, mainly look for tribes dedicated to sweets and leave the tribes dedicated to bloggers specialized in other things in the background. So you can find people who are really interested in your micro niche.
- Always read the rules of each tribes you want to join first. In case you fail to comply, the administrators are allowed to kick you out of the tribe, so pay attention.
- Don’t post too many pins in the same tribe, but diversify the pin types.
Example: put pin A in tribe 1, pin B in tribe 2 and so on. By doing so, you will always post new pins (or “fresh content”) in the tribes.
Differences between tribes and boards
Both tribes and boards can both be used for your profile. The main differences between Tailwind tribes and boards are:
- The tribes are visible only on Tailwind, while the boards are also visible on Pinterest;
- If you manually post your posts on Pinterest, then boards are more suitable for your needs, if you want to post your posts automatically, then tribes are the best solutions.
- Tribes have more power than boards, so they could help you more in increasing your blog traffic.
Tailwind Tribes list
I’ll give you a gift, I’m sure it could be useful. I make you a list of some of the best Tribes that you can subscribe to for free to increase your blog traffic. The following tribes have the following theme: lifestyle and blogging. I will suggest different tribes to which you can also subscribe with the basic Tailwind plan (which provides for the subscription to five tribes). I will periodically update the list of tribes in this article, so I suggest you check this article often and subscribe to my blog newsletter for tribes updates.
Log in or register on Tailwind from here and then click on the tribe name to sign up for it (or enter their name on the Tribes section of Tailwind).
- Bloggers Chalkboard – una tribe composta da bloggers che aiutano altri bloggers ad aumentare il traffico dei propri articoli a tema “blogging”;
- Blogging + Income Tips, Strategies – a tribe that contains some practical tips and strategies for bloggers;
- Adrian’s Tribe – all niches – a tribe that encompasses all “lifestyle” themed categories, from food bloggers to beauty bloggers. Here you can share all kinds of articles, always following the rules of the tribe.
- Happiness & Wellness Bloggers – a tribe dedicated to all “wellness bloggers” or all bloggers who deal with well-being and personal growth.
- Women and Mental Health – this is also a tribe dedicated to all women “wellness bloggers” who deal with well-being and personal growth.
- Emotional Health – a growing tribe wellness theme that promotes personal emotions and positive;
- Home Worth Dreaming – home decor inspiration, home renovations DIY and more;
- Creative Entrerpreneurs – digital marketing tips and more;
3. Conclusion
Tailwind, like Pinterest, is a constantly evolving tool; therefore it allows you to “take care” of your posts in a constant, serious and professional way. One of the most appreciated features of Tailwind, in fact, is the possibility of creating “Fresh Content”: that is, content already published in your Pinterest profile with a sort of “refresh”, for example by inserting new images, products or pages within them. in such a way as to be able to publish them again under another guise and therefore, propose them again to regular readers and new readers of your blog.