How to use Pinterest to increase your blog traffic

Photo by Georgia de Lotz on Unsplash

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You have surely heard of the famous Pinterest at least once. Today I’ll explain why if you have a blog you should start using Pinterest constantly. I’ll briefly explain what Pinterest is, how to schedule a Pinterest post, and how to use Pinterest to increase your blog traffic.

intro

When I explained how to create your blog step by step, I omitted a detail that requires more attention: your blog traffic.

The topic could not be enclosed within a small paragraph of the guide, so I decided to write an article about this focusing on Pinterest, one of the most useful tools that, if used correctly, will allow you to increase the your blog traffic – i.e. the views and interactions of your blog.

So, if you are going to find out how to increase visits to your blog, I suggest you read the whole article.

How to use Pinterest to increase your blog traffic?

Using Pinterest to increase your blog traffic is really very simple.

Although it may seem a particularly complex social network, in reality Pinterest is really very simple to use (much simpler than Facebook to be clear). The moment you understand how it works, you won’t be able to do without it.

As I wrote to you a little while ago, if you have a blog (or website) you should really consider using Pinterest consistently to promote your blog.

In recent years Pinterest has established itself more and more all over the world, becoming one of the most used social networks by users and in particular by bloggers.

why should i use pinterest for my blog?

Pinterest is social network and not your blog, ok.

Pinterest is a great showcase and can be very useful to you because it is a very powerful social network with millions of users and within it you can also share the articles of your blog, which if well indexed within the social network, can really help you to increase your blog traffic.

In particular, Pinterest can be very useful to you if:

  • You have an online business and you use your website to promote it;
  • You want to make your blog articles known to the public;
  • You want to use a totally free social network.

So if you are a blogger (both beginner and expert, it doesn’t matter) you can reap numerous benefits from using this social network, including:

  • Use Pinterest to sell;
  • Bringing hundreds (or even thousands) of visitors to your website;
  • You can send users who look at your posts directly to specific articles or products on your website, an option not yet available for Instagram posts;
  • Use a social network that is also a search engine (through images), and we know how essential it is for a blogger to use a search engine well.

Consequently, the greater the number of visitors to your blog, the greater the chances of making your business and blog known.

With Pinterest you can schedule your posts in such a way as to choose the best time to post, you can choose the topics you want to view in your profile and you can find lots of tutorials in case you are looking for information to create an object or a dish that you care about it.

Precisely for this reason we can safely say that Pinterest is an extremely practical and intuitive social network.

In fact, it allows you to easily program your posts only within your profile but in case you decide to use it seriously for your blog I highly recommend you associate Pinterest with one of the largest and most useful tools that allows you to program posts even within large groups, continue reading the article and in the following paragraphs I will explain in detail how to do it.

pinterest: what is it?

Specifically, Pinterest is a social network created in 2010 by Evan Sharp, Ben Silbermann and Paul Sciarra.

As reported by Wikipedia (article updated to 2020), the number of registered users on Pinterest went from 1.2 million in August 2011 to over 4 million in November 2011, up to over 200 million monthly users in June 2018.

It is currently among the 100 most visited websites in the world: in 39th place in the Alexa Rank.

In fact, Pinterest is a social network based on sharing photos, videos and images in which you can follow the profiles that interest you most and also have followers.

Its name derives from the union of the English words pin (pin, pin) and interest (interest).

Thinking of Pinterest I ask you to think of an object that will help you to definitively understand how it works: think of a cork board (the ones that are fixed to the wall) and the photos you put in it with pins.

Here, Pinterest works exactly like this: you create a profile (identify it as a cork board divided into different sections with a marker) and put your posts in it (officially called “Pin”, a metaphor for the photos you pin. ). Read on, it’s a fun metaphor.

| Read also: how to schedule a post on Instagram thanks to Tailwind.

how to create pin on pinterest?
As I just wrote to you, a PIN is nothing more than a post (photo or video) that you share within your profile.

So the verb “to post” on Pinterest becomes “pinning” a post: from English, fix / stop with a pin, pin).

Unlike Facebook, where you see all the posts you have shared in your profile as a big list, on Pinterest you can upload, save and sort the pins within the boards in your profile, which function as containers.

It is as if you created sections (or message boards) within your profile to group your posts by topics: they are generally organized by themes, in such a way as to make everything more intuitive and allow your followers to easily find the post. that they search within your profile thanks to the subdivision by topics.

For example, you can create a bulletin board with the name “articles on Italian food” and place all the posts on your blog relating to that topic in it.

Or you can create bulletin boards to divide the types of products you sell in your online business, inserting the direct link of your product under each image so that users can view them specifically.

In my Pinterest profile, for example, I also created a board called Blog for beginners entirely dedicated to those who intend to create a blog in such a way as to group all the useful articles on the board inside the board, and a shared board called The inspiration of lifestyle blog for beginners where you can subscribe and find all my lifestyle pins.

So to create a new post on Pinterest, you need to:

  • Connect to Pinterest via computer or by downloading the official app for free from your smartphone,
  • Register via Facebook or by directly entering your email during registration,
  • Click on the + Create icon from the main home or profile.

how can i schedule a pin on pinterest?

And here’s the fun: you can schedule your posts on Pinterest thanks to Tailwind. I had already mentioned in this article what Tailwind is and how to schedule a post (or pin) on Pinterest; so for this reason, today I’ll explain what advantages you could have if you decide to program a pin with Tailwind:

  • Drastically reduce the stress of managing your social channels: designing, creating captivating content, designing a monthly or annual editorial calendar, is certainly beautiful. But following everything at the same time can be very stressful, and often you end up forgetting something to add to your social channels. Tailwind helps you a lot in this: thanks to this tool, you can schedule your posts on Pinterest for the whole week or for the whole month, in order to reduce the working time on social networks.
  • Choose the best times to schedule your posts in order to increase their visibility.
  • Check the analytical data of your scheduled (and therefore published) posts in order to verify their effectiveness.
  • Use Tailwind with an initial free trial period, in order to verify its simplicity and importance. After the end of the trial period, you can freely choose whether to continue using Tailwind by purchasing a small monthly / annual subscription plan or choose to discontinue the service. Most bloggers who use the service, after the end of the trial period, decide to continue using this tool because of the many features it offers. You can activate the trial period or choose a subscription plan by clicking here.

a constantly evolving tool

Tailwind, like Pinterest, is a constantly evolving tool; therefore it allows you to “take care” of your posts in a constant, serious and professional way. One of the most appreciated features of Tailwind, in fact, is the possibility of creating “Fresh Content”: that is, content already published in your Pinterest profile with a sort of “refresh”, for example by inserting new images, products or pages within them. in such a way as to be able to publish them again under another guise and therefore, propose them again to regular readers and new readers of your blog.

I hope this article has been helpful to you, otherwise I will be happy to answer your questions or clarifications that you can leave below in the comments.

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Thanks for reading!

I hope this article has been helpful to you. Otherwise I will be happy to answer your questions or clarifications that you can leave below in the comments.

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Author

Rodì

Rodì

Blogger and amateur designer with a passion minimalist and simple design and details. I'm the founder of "Her creative details", a shop and a blog that mainly help beginners women bloggers and brand owners to find the simple, feminine and minimalist design that suits them best.

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