Here I suggest a method to increase the conversions of your website thanks to the strategy of “Exit Popups”.
Also in this regard, to try to give you some useful suggestions for your website, a few weeks ago I told you about a simple and effective method to increase the sales (and visits) of your online shop thanks to Spin to Win and the OptinMonster’s Content locking strategy, pointing out, in my opinion, a couple of valid tools of this website that can be very useful if you have an e-commerce.
I also told you about the effectiveness of the popus strategy within a website or e-commerce but today, however, I’m going back to talk to you about OptinMonster and a new feature that, like the ones described above, could perhaps be very useful in case you have an e-commerce and / or a blog: the “Exit Popups”. Read on and I’ll explain why.
First, let’s take a step back: what is Optin Monster?
As I have explained to you in previous articles, OptinMonster is one of the lead generation software for marketing agencies, bloggers, e-commerce websites and all small businesses. OptinMonster’s services allow you to expand your email list (your newsletter), grow your mailing list, improve your website conversions and reduce the phenomenon of cart abandonment, thus allowing visitors to your website to complete the purchase.
One of OptinMonster’s strengths is that it is software compatible with all major eCommerce websites and platforms, including WooCommerce and Shopify.
But let’s take a further step back: a “pop-up” (which we can translate into Italian as “pop-up windows”) is an element, such as a small window or box, which appears automatically when using an application and in certain situations, with the aim of attracting the user’s attention. A typical example of a popup is a window that appears while you are browsing any shopping site that asks you to enter your email to subscribe to the newsletter and not miss the latest news of that particular brand.
So, just like the “Easy Multi-Step Popups”. also the “Exit Popups” are OptinMonster tool that can be useful to increase the conversions of your website.
What are exit popups and why should you use them on your website?
So, simply in a nutshell, an “exit popup” is nothing more than an outgoing popup intentionally aimed at a very specific action: to lead the visitor towards a specific offer or action that can prove useful for your website. For example, you can insert an exit popup within your ecommerce that refers to the autumn sales for a limited period.
Personal tip: as I also wrote to you in previous articles, try to study the popus strategy thoroughly before applying it within your website. Try to understand what you could offer in exchange for your readers’ email addresses, what benefits could they have in return?
Try to insert a popup that is always in line with the theme of your blog or article.
As I wrote to you earlier, this technique, if used correctly, can really help you grow your mailing list; otherwise it could only annoy your readers and push them to leave your website. Always be honest. But it’s not over yet.
As stated in this article, the installation process of Exit Popups is really very simple.
Once you have registered on OptinMonster, choose a subscription plan according to your needs and among the various features you will also have that of multiple popups.
At this point, click on “Campaign” and then on “Create New Campaign” at the top right (desktop version). So, proceed by clicking on “Popup” setting your graphic preferences and your strategies and you will have created your exit popups
Update to 2021: Mobile Exit Intent Popup and how to best use it.
I add something new in this article by also talking about the Mobile Exit Intent Popups, which most likely could be very useful to you.
As stated at the beginning of this article, an “exit popup” is a simple notification or popup that prompts the visitor to do or complete a certain action within your website.
Here, a Mobile Exit Intent Popup is a popup with the same functionality as an Exit Popup but with one substantial difference: a Mobile Exit Intent Popup is a popup that aims to capture the visitor’s attention on his smartphone right at the moment. where he decides to leave your website and look elsewhere for information.
Have you ever felt tired of looking for a certain information within any website? Here, it is normal to feel these emotions at times. Maybe the reason can be simpler than you imagine: maybe you have found the information you need or you simply remembered that you have things to do and you have to stop browsing within that website.
Well, all of this could also happen to some visitors who are inside your website. Maybe they are sitting inside a mall bench and they have to complete their walk and decide to put their cell phone in their bag and go away.
In this case, a Mobile Exit Intent Popup is essential: it allows you to understand in a few seconds at what point of your website visitors are about to leave the page. Don’t worry, it’s a completely legitimate strategy used by many website owners and especially ecommerce owners to get the best out of their website.
How can I create a Mobile Exit-Intent Popup?
You can create easily a Mobile Exit-Intent Popup, it is created in the same way as you create an Exit Popup. In particular:
– Go to your OptinMonster Dashboard, and click on “Create New Campaign”;
– Next, go to “Popup” and then click on “Mobile Optimized”;
– Choose the template you like best, give it a name and then click on “Magnet”. At that point, all you have to do is finish the text and graphics and then you will have created your Mobile Exit-Intent Popup.
I hope this article has been helpful to you. Otherwise I will be happy to answer your questions or clarifications that you can leave below in the comments.
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