Here I explain how to grow your mailing list thanks to the “Content locking” strategy.
In previous articles on my blog I talked to you about the so-called “Shopping cart abandonment” phenomenon, or the moment when the visitor does not complete the purchase in your shop and “abandons the cart”. I also told you about how to prevent cart abandonment thanks to OptinMonster. In fact, if you own a website, and in particular an e-commerce, then I recommend you read the article here, perhaps it can be useful.
Still in this regard, to try to give you some useful suggestions for your website, a few weeks ago I told you about a simple and effective method to increase the sales (and visits) of your online shop thanks to Spin to Win by OptinMonster , pointing out, in my opinion, a valid tool on this website that can be very useful if you have an e-commerce.
Today, however, I am going back to talk to you about OptinMonster and a new feature that could perhaps be very useful if you have an e-commerce and / or a blog: the so-called phenomenon of “Content locking” which can prove to be a really effective strategy for growing your mailing list.
First, let’s take a step back: what is Optin Monster?
As I have explained to you in previous articles, OptinMonster is one of the lead generation software for marketing agencies, bloggers, e-commerce websites and all small businesses. OptinMonster’s services allow you to expand your email list (your newsletter), grow your mailing list, improve your website conversions and reduce the phenomenon of cart abandonment, thus allowing visitors to your website to complete the purchase.
One of OptinMonster’s strengths is that it is software compatible with all major eCommerce websites and platforms, including WooCommerce and Shopify.
But what is the “content locking”strategy and why can it be useful?
“Content locking”, also called content locking, is a technique (or strategy) often used by owners of websites, blogs and e-commerce.
In fact, it forces users to perform an action before accessing your content. When used correctly, it could be very effective in generating leads and achieving your marketing goals.
Let’s take a practical example: let’s assume that you have written an article in your blog that talks about how to edit your photos with photo filters and that you decide to advertise your article on social media. When the visitor decides to open the link you posted on social media, he is immediately returned to your article that you wrote in the blog.
At this point, the user may find himself in front of a pop-up that warns him that to read that particular article he must leave his email address and subscribe to the newsletter to download some exclusive resources or a free preset for free.
In the event that the user does not want to register and leave his email address, he will not be able to continue reading the desired article.
No, it is not blackmail … it is a very simple and widespread technique used a lot by bloggers and e-commerce owners.
That’s why this technique is called “blocked content”: because you have to perform an action (even just leave your email address) to unblock the content you want to read.
This is a very simple technique and can really be used by anyone for any category of blog or e-commerce.
Personal tip: Try to study this technique thoroughly before applying it on your website. Try to understand what you could offer in exchange for your readers’ email addresses, what benefits could they have in return?
Try to insert content locking that is always in line with the theme of your blog or article.
As I wrote to you earlier, this technique, if used correctly, can really help you grow your mailing list; otherwise it could only annoy your readers and push them to leave your website. But it’s not over yet.
How can I put content locking into my posts?
Inserting content locking into an article is really very simple. Connect on OptinMonster, choose a subscription plan according to your needs and among the various features you will also have content locking.
I hope this article has been helpful to you. Otherwise I will be happy to answer your questions or clarifications which you can leave below in the comments.
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